If you're like most people, the ability to communicate effectively and connect with others is essential to your success in both personal and professional life.
The same can be said of real estate agents when it comes to their need to connect with potential clients. And while there are many ways to stay in touch with people, one of the most effective (and often overlooked) methods is the long term drip campaign.
What is a drip campaign?
It's an automated email system that sends messages to your contact list on a regular basis (usually once a week or every other week) over an extended period of time.
The goal is to keep your name and information top-of-mind so that when the time comes for them to contact an agent.