New readers — save 20% with code READER20 at checkout.  Apply automatically →
TOO NICE FOR SALES

STOP BEING TOO NICE TO WIN.

Ethical scripts, follow-up systems, and leadership tools from a $200M+ real estate leader — built for agents who want conviction without the sleaze.

SHOP THE STACKTAKE THE QUIZ

WHAT YOU GET

SCRIPTS THAT CONVERT
Word-for-word language for the calls agents dread.
FOLLOW-UP SYSTEMS
The exact CRM workflow used to close $200M+ in leads.
LEADERSHIP TOOLS
Onboarding, accountability, and coaching frameworks that scale.
AI PLAYBOOKS
Prompts and integrations that save 10+ hours a week.

SHOP THE STACK

Nine field-tested tools. Priced so you can start with one, and buy the rest when the first one pays off.

MOST POPULAR
Too Nice For Sales Course for Real Estate Agents
FLAGSHIP COURSE
Too Nice for Sales — The Course
Follow up more clearly. Convert more ethically. Stop hiding behind scripts that don't sound like you.The problemYou know your follow-up is soft....
$497 ENROLL →
The Buyer Agent Playbook (Post-Settlement)
BUYER SIDE
The Buyer Agent Playbook (Post-Settlement)
The buyer consultation, updated for the world after the NAR settlement.The problemSince August 17, 2024, agents working with a buyer must have...
$297 VIEW →
slay the dragon crm mastery course for real estate agents
CRM MASTERY
Follow Up Boss Mastery — Real Estate Edition
Your CRM is not the strategy. It is the place where your strategy either becomes visible or falls apart. This course helps...
$249 VIEW →
AI for Real Estate Agents — The Course
AI SYSTEMS
AI for Real Estate Agents — The Course
A practical training for agents who want to use AI without losing their voice or judgment. Learn how to use AI to...
$199 VIEW →
long term text drip with 50 different texts
FOLLOW-UP
The Follow-Up Text Library
A library of texts that sound like you. Not like a bot. Not like a bro coach.The problemYou have leads in your...
$79 VIEW →
nice guys guide to objection handling ebook for realtors
OBJECTIONS
Objection Handling for Nice Agents
The moments you tend to soften, explain, or dodge — and what to say instead.The problemYou're not bad at handling objections. You're...
$39 VIEW →
middle of funnel lead conversion rubric for realtors
SCORECARD
The Lead Conversion Scorecard
A simple scorecard for understanding where a lead really is in the decision process. Use it to identify whether the next move...
$39 VIEW →
Too Nice for Sales e-book
BOOK
Too Nice for Sales — The Digital Book
The book, digital. Read it on your phone tonight.The problemYou've heard the phrase “too nice for sales.” You've felt it in yourself...
$14 READ →
The 30-Day Database Revival — Free Plan
FREE
The 30-Day Database Revival — Free Plan
A simple 30-day plan for agents who need to regain motion without chasing every shiny object. This reset helps you focus on...
FREE GET IT →

WHAT ARE YOU TRYING TO FIX?

MY FOLLOW-UP ISN'T CONVERTING
→ TEXT LIBRARY →
MY DATABASE IS COLD
→ FREE 30-DAY PLAN →
BUYER CONVERSATIONS ARE AWKWARD POST-NAR
→ BUYER PLAYBOOK →
I WANT TO USE AI WITHOUT LOSING THE HUMAN
→ AI COURSE →
Barry Jenkins
BUILT BY A PRACTITIONER

$200M+ IN REAL DEALS. NOT A GURU.

Barry Jenkins runs the #1 real estate team in Virginia Beach and serves as Head Realtor in Residence at Ylopo. Every tool in this shop was built in his own business first — with real leads, real agents, and real receipts.

If it didn't move the number, it isn't here.

BARRY DOESN'T TEACH THEORY. HE TEACHES WHAT HE DOES.
— HOWARD TAGER, CEO YLOPO

WATCH BARRY IN ACTION

YLOPO SUCCESS SUMMIT KEYNOTE
YLOPO SUCCESS SUMMIT KEYNOTE
Why being nice is killing your real estate business.
EP. 1: WHY NICE AGENTS LOSE
EP. 1: WHY NICE AGENTS LOSE
The moment that matters, and how to win it.
FOLLOW-UP THAT ACTUALLY CONVERTS
FOLLOW-UP THAT ACTUALLY CONVERTS
The cadence Barry uses to close cold leads.

GET THE 30-DAY REVIVAL PLAN

Free, no upsell — the exact 30-day cadence Barry uses to bring a stalled real-estate business back to life.

WHAT AGENTS SAY

★★★★★

The scripts alone were worth 10x the price. I closed two deals in the first week that would have died without them.

SARAH M.
TEAM LEADER · CHARLOTTE, NC
★★★★★

Barry's follow-up cadence is the missing piece I've been searching for. My conversion doubled in 60 days.

MARCUS T.
AGENT · AUSTIN, TX
★★★★★

Finally — a sales course that respects the way I already talk to my clients. No sleaze, no yelling. Just clarity.

JEN R.
AGENT · PORTLAND, OR