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TOO NICE FOR SALES

STOP BEING TOO NICE TO WIN.

Ethical scripts, follow-up systems, and leadership tools from a $200M+ real estate leader — built for agents who want conviction without the sleaze.

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WHAT YOU GET

SCRIPTS THAT CONVERT
Word-for-word language for the calls agents dread.
FOLLOW-UP SYSTEMS
The exact CRM workflow used to close $200M+ in leads.
LEADERSHIP TOOLS
Onboarding, accountability, and coaching frameworks that scale.
AI PLAYBOOKS
Prompts and integrations that save 10+ hours a week.

SHOP THE STACK

Twelve field-tested tools. Priced so you can start with one, and buy the rest when the first one pays off.

MOST POPULAR
Too Nice For Sales Course for Real Estate Agents
FLAGSHIP COURSE
Too Nice for Sales — The Course
Follow up more clearly. Convert more ethically. Stop hiding behind scripts that don't sound like you.The problemYou know your follow-up is soft....
$497 ENROLL →
The Buyer Agent Playbook (Post-Settlement) cover by Barry Jenkins
BUYER SIDE
The Buyer Agent Playbook (Post-Settlement)
The buyer consultation, updated for the world after the NAR settlement.The problemSince August 17, 2024, agents working with a buyer must have...
$297 VIEW →
slay the dragon crm mastery course for real estate agents
CRM MASTERY
Follow Up Boss Mastery — Real Estate Edition
Your CRM is not the strategy. It is the place where your strategy either becomes visible or falls apart. This course helps...
$249 VIEW →
AI for Real Estate Agents — The Course cover by Barry Jenkins
AI SYSTEMS
AI for Real Estate Agents — The Course
A practical training for agents who want to use AI without losing their voice or judgment. Learn how to use AI to...
$199 VIEW →
Never Send Just Checking In Again — The Market Ammo Playbook. One real number, framed for the side hearing it, beats any check-in.
FOLLOW-UP
Never Send "Just Checking In" Again
The Market Ammo Playbook. Turn free local market numbers into nurture texts people actually answer, built with AI in one evening. For...
$79 VIEW →
Turn "I'm Just Looking" Into an Appointment — a workbook by Barry Jenkins
OBJECTIONS
Turn "I'm Just Looking" Into an Appointment
The Nice Agent's Objection Playbook. Ten brush-offs, ten scripts, the exact words that keep the conversation alive.The problemYou're not bad at handling...
$39 VIEW →
More Appointments From the Leads You Already Have — a workbook by Barry Jenkins
SCORECARD
More Appointments From the Leads You Already Have
The Lead Conversion Scorecard. Five questions that show you where every lead really is, and exactly what to say next.The problemMost agents...
$39 VIEW →
Too Nice for Sales e-book
BOOK
Too Nice for Sales — The Digital Book
The book, digital. Read it on your phone tonight.The problemYou've heard the phrase “too nice for sales.” You've felt it in yourself...
$14 READ →
The 30-Day Database Revival — Free Plan cover by Barry Jenkins
FREE
The 30-Day Database Revival — Free Plan
A simple 30-day plan for agents who need to regain motion without chasing every shiny object. This reset helps you focus on...
FREE GET IT →

WHAT ARE YOU TRYING TO FIX?

MY FOLLOW-UP ISN'T CONVERTING
→ TEXT LIBRARY →
MY DATABASE IS COLD
→ FREE 30-DAY PLAN →
BUYER CONVERSATIONS ARE AWKWARD POST-NAR
→ BUYER PLAYBOOK →
I WANT TO USE AI WITHOUT LOSING THE HUMAN
→ AI COURSE →
Barry Jenkins
BUILT BY A PRACTITIONER

$200M+ IN REAL DEALS. NOT A GURU.

Barry Jenkins runs the #1 real estate team in Virginia Beach and serves as Head Realtor in Residence at Ylopo. Every tool in this shop was built in his own business first — with real leads, real agents, and real receipts.

If it didn't move the number, it isn't here.

BARRY DOESN'T TEACH THEORY. HE TEACHES WHAT HE DOES.
— HOWARD TAGER, CEO YLOPO

WATCH BARRY IN ACTION

YLOPO SUCCESS SUMMIT KEYNOTE
YLOPO SUCCESS SUMMIT KEYNOTE
Why being nice is killing your real estate business.
EP. 1: WHY NICE AGENTS LOSE
EP. 1: WHY NICE AGENTS LOSE
The moment that matters, and how to win it.
FOLLOW-UP THAT ACTUALLY CONVERTS
FOLLOW-UP THAT ACTUALLY CONVERTS
The cadence Barry uses to close cold leads.

GET THE 30-DAY REVIVAL PLAN

Start free. The 30-day cadence Barry uses to bring a stalled real estate business back to life.

WHAT AGENTS SAY

★★★★★

Finally, a sales course that respects the way I already talk to my clients. No pressure, no yelling. Just clarity.

JEN R.
AGENT · PORTLAND, OR