New readers — save 20% with code READER20 at checkout.  Apply automatically →
WORKBOOK

KEEP SELLING AT 7 PERCENT

The High-Rate Playbook. What to say to buyers who are waiting, sellers who feel locked in, and yourself at two in the morning.

  • FormatPDF
  • Time to useRead Part 1 tonight. Use the Payment Conversation on your next call this week.
  • DeliveryInstant PDF download
Keep Selling at 7 Percent — The High-Rate Playbook by Barry Jenkins
$49.00
PREVIEW

Inside KEEP SELLING AT 7 PERCENT

Real spreads from inside. Body copy blurred so we don't give the whole thing away.

Market Snapshot — 8 sourced current stats
Market Snapshot — 8 sourced current stats
The Payment Conversation — three numbers, one call
The Payment Conversation — three numbers, one call
Six Ways to Close the Gap — the concessions menu
Six Ways to Close the Gap — the concessions menu
The Buydown Explained — the 2-1 math on one page
The Buydown Explained — the 2-1 math on one page
The $10,000 Question — why $10k as a buydown moves the buyer, not $10k off the price
The $10,000 Question — why $10k as a buydown moves the buyer, not $10k off the price
The Four Lists — the exact texts to send this week
The Four Lists — the exact texts to send this week
The Next 30 Days — a week-by-week action grid
The Next 30 Days — a week-by-week action grid
Trip Wires — the early-warning system I wish I'd had in 2022
Trip Wires — the early-warning system I wish I'd had in 2022
The Lines That Lose at 7% — what to say instead
The Lines That Lose at 7% — what to say instead
The Pocket Card — print, fold, keep by the phone
The Pocket Card — print, fold, keep by the phone

Watermarked previews. Full artifacts are unblurred and printable in the product PDF.

WHAT'S IN THE BOX

Everything you get

36-page High-Rate Playbook PDF
Market Snapshot
8 sourced current stats
The Payment Conversation Sheet (print and use)
Six Ways to Close the Gap menu
The Buydown, explained on one page
Part 3
The seller conversation for locked-in homeowners
Part 4
30-day business reset with 4 database segments
Pocket Card (print, fold, keep in your notebook)

THIS IS FOR YOU IF…

  • Your buyers are waiting for rates to drop and you don't know what to say.
  • Your sellers feel locked in and won't return your calls.
  • You need real math for the calls this month, not opinions.

SKIP THIS IF…

  • You want 'get rich in this market' content.
  • You want fake urgency about the Fed.
  • You want scripts that pressure a nervous buyer.
Barry Jenkins
ABOUT THE AUTHOR

BARRY JENKINS

Head Realtor in Residence at Ylopo, leader of the #1 real estate team in Virginia Beach, and author of Too Nice for Sales. Everything in this shop was built inside his own team first.

QUESTIONS

Before you buy

How current is this? The market is moving fast.
Every number is dated — the Treasury data is from Sept 14, 2026, Freddie Mac is week of Sept 10. If rates move, the frameworks still hold: the Payment Conversation, the Buydown math, the seller conversation, the four-list segmentation. Swap the Market Snapshot page when Freddie Mac updates.
Will this work in my market? I'm not in Hampton Roads.
The scripts and math are national. Barry uses them in Virginia; agents in Austin, Denver, Naples, and Chicago are running them this week. The Gap Closers Menu works in any US market. Assumable-loan availability varies by state; the playbook flags that.
I already have follow-up scripts. What's different here?
This isn't a script pack. It's the current-market frame plus the exact math and language for the conversation your buyer is having in October 2026 — not the one they had in 2022. If you already own Turn 'I'm Just Looking' Into an Appointment, this is the rate-specific companion.
What if rates drop next month? Does this still work?
The Payment Conversation and Buydown math work at any rate above 5%. The seller conversation for locked-in homeowners works at any rate above 4%. If rates drop meaningfully, the playbook still applies — you'll just be having easier versions of the same conversation.
Refund policy?
7-day full refund, no questions. Email support@toonice.shop. Digital downloads are non-transferable, but if it's not what you needed, we send your money back.
How is it delivered?
Instant PDF download after checkout. Opens on any device — phone, tablet, laptop — with no login, no app, and no expiration. Print the Pocket Card and the Payment Conversation Sheet on your home printer.